In the US, consumer data provider Neustar has appointed Brett House as Vice President, Product Marketing for its Marketing Solutions business unit.

Neustar combines data science, programmatic ad buying and proprietary first party data assets to offer cross-platform targeting. Its OneID system provides identity intelligence gained through billions of daily transactions across digital traffic, global communications and customer interactions.

House (pictured) joins with eighteen years' product marketing and demand generation experience for companies across the marketing and advertising ecosystem. Most recently, he worked at location intelligence tool Synup as SVP, Product Marketing & Demand Generation. Prior to this, he was Senior Director at audience targeting specialist eXelate, which after its acquisition by Nielsen in 2015 he helped transform into the Nielsen Marketing Cloud. while at Nielsen he also led global SaaS product marketing, demand generation and SaaS business; and launched the Nielsen Auto Cloud, plus its artificial intelligence and CTV/OTT-TV solutions.

Michael Schoen, SVP and General Manager of the Marketing Solutions business, comments: 'Brett's expertise allows us to advance our efforts to provide Fortune 500 brands, leading agencies and publishers with trusted real-time information services across identity resolution, omnichannel marketing, and unified marketing analytics'.

Web site: www.home.neustar .

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