US-based data-driven marketing firm MediaMath has appointed former Verizon Media CMO Allie Kline as a new Board member.

MediaMath uses machine learning tools giving marketers real-time access to first, second and third-party cross-media activity data. Kline (pictured) is the founder of boutique branding positioning consultancy LEO Dix, and earlier worked as CEO of women's media brand MAKERS Women; CMO at AOL (prior to its acquisition by Verizon) and 33Across; and VP, Marketing at Brand Affinity Technologies (BAT). Earlier, she held senior marketing roles at Unicast, InterVU and Washington Wizards. More recently, she has served on the Boards of Huntington National Bank and Pier 1.

Joe Zawadzki, CEO and founder of MediaMath, comments: 'Allie is a pragmatic idealist, and a career-long champion for evolution in the practice and craft of marketing. She's served as a world-class revenue- and product-focused marketer herself, and been a force for change in the digital advertising industry that supports that modern marketer. Her leadership and expertise will be invaluable as we consummate SOURCE's (the firm's programmatic marketing technology) commitment to modernize the digital media supply ecosystem and better align with marketer business goals'.

Web site: www.mediamath.com .

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