In the US, 360 Market Reach has appointed long-time industry exec Shirley Felix as Senior Vice President of its Research team.

Founded in 2009 and based in Tarrytown, NY, the firm also has an office in St. Petersburg, Florida. Felix (pictured) joins from Ipsos, where she served as SVP and Senior Client Officer, leading a cross-specialization team of insights professionals; having earlier worked there as Director / Team Leader and Global Account Director. In between her two stints at Ipsos, Fox spent more than five years at GfK, latterly as SVP and Key Account Manager. Earlier, she worked for MarketTools as Regional Research Director, having begun her career as a Senior Research Analyst and then an SRE at TNS.

Commenting on the appointment, co-founder Pat DePietto said: 'Shirley's consultative approach, research geek heart and entrepreneurial spirit is a wonderful addition to 360's existing team of strong, strategic and diverse researchers'.

Web site: www.360marketreach.com .

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