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September 8 2020

James Griffiths and Soizic SycamoreData-driven marketing agency Merkle has appointed James Griffiths as Vice President, Client Partner, while Soizic Sycamore joins as Client Partner, Senior Director.

Owned by Dentsu Aegis, Merkle uses analytics and other technology to help clients understand consumers and drive 'people-based' marketing strategies. Griffiths joins with more than twenty years' experience working across CRM, data, digital and customer experience. His background includes fifteen years at data-driven customer experience agency RAPP, latterly as UK Client Services Director. Sycamore joins from marcoms agency Wunderman Thompson, where she was Managing Partner on the Samsung account, having previously held a number of senior agency roles including eight years at TMW as Group Account Director and Business Director.

These two appointments follow those of Richard Hennis, who joined in February from Engine; and Daniel Brewer, who joined in March from Starcom MediaVest - also as VP Client Partners. The roles span Merkle's Marketing Solutions division, home to its CRM offering and martech consultancy, and its Agency Services division, home to its performance media, ad tech consultancy and customer experience teams.

Anne Stagg, SVP Head of Client Services, comments: 'Merkle recognises the important role of client services in shaping and devising solutions that meet our clients' business challenges. Recruiting the very best and most experienced in the industry means our client service leads can act as trusted advisors to senior C-suite clients who are embarking on large change management and business transformation programmes. That requires extensive experience of running complex programmes of activity across our suite of services. We are proud to be extending the team'.

Web site: www.merkleinc.com .