In Austin, Texas, marketing solutions provider Trellist has appointed user experience (UX) specialist Abbey McCoy as Practice Area Leader for Product Experience Strategy.

Trellist integrates data with marketing, design, technology and digital services. McCoy (pictured) joins after consulting with a variety of marketing agencies and corporations. She is the founder of AbbeyXD, a design firm that combines qualitative research with UX research methods to guide early-stage and enterprises in the digital product space. In addition, she has served as Principal Consultant at UXicorn; UX/UI Manager at Tripchamp; and Senior US/UI Designer at AT&T Global Services.

In her new role, McCoy will help clients understand their targeted users' actions and intentions when using digital products, including web sites, apps and intranets. Commenting on the appointment, Erin Hyland, Marketing and Creative Services Leader, said: 'Abbey is passionate and detail-oriented about UX research, and articulates the need to our clients to develop a better understanding of their targeted users. Her passion for UX is not only contagious, it's essential for client success'.

Web site: www.trellist.com .

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