In the UK, kids, youth and family specialist Giraffe Insights has appointed Lucy Irving as Insight Manager.

The firm runs bespoke research for brands globally alongside two syndicated research studies, 'Kids and the Screen: Changing the Channel' and 'Little Voices' - with a focus on kids and parents' attitudes and media behaviour.

Irving (pictured) brings in-depth experience in media content development and kids research, and has worked with clients including the BBC, Channel 4 and Pan Macmillan to develop impactful content for young people.

MD Maxine Fox comments: 'We are very pleased to be able to welcome Lucy to the team, as Insight Manager. Lucy's skill set will further enhance our international qualitative offer and bring semiotics as an additional specialism within the team. We are very proud as a business to be able to continue our investment in new talent, alongside supporting the continuous professional development of our existing team.

Web site: www.giraffeinsights.co.uk .

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