US-based sampling company InnovateMR has appointed former PureSpectrum exec Molly Strawn as Senior Marketing Strategist, leading its outbound marketing and branding strategy.

Strawn (pictured) worked as Content Creator / Manager at Hub101 for two years before joining PureSpectrum as Marketing manager in 2018; and has also held a number of reporting and editing roles with magazines. She holds a BA in Communication Journalism from California Lutheran University. In her new role, she will oversee social media efforts, curate rich industry content and promote the company's SAS-based Insights platform, Vision.

InnovateMR Chief Research Officer Lisa Wilding-Brown says of the appointment: 'I've worked with a multitude of marketing professionals over my tenure, and I haven't met a candidate quite like Molly before. It is nearly impossible to find talent that excels at research-specific copy-writing, social media and advanced graphic design skills - I knew very quickly in the interviewing process that Molly embodies the 'trifecta of marketing talents' and she simply had to join the InnovateMR team!'

Web site: www.innovatemr.com .

• Printer-friendly version of this article.
• Email this article to a friend.