In the US, analytics and marketing company MOTUS Consumer Insights (MOTUS CI) has appointed Dan Collins as Vice President of Operations.

The company delivers an understanding of customers through its proprietary analytics platform, then works directly with clients in the fitness, healthcare, automotive and retail sectors, to use the resulting data to create marketing campaigns. Collins (pictured) joins after twelve years at fitness chain CFit Holding Corporations, where he latterly served as Chief Operating Officer, responsible for the development and implementation of internal operations across the business and its 1,200+ employees. Earlier, he owned health club chain Cardinal Fitness.

Commenting on the appointment, Pete Stipher, President of MOTUS CI, said: 'Throughout 2020, we've seen explosive growth across our primary verticals of retail, healthcare and fitness. As VP of Operations, Dan's wealth of operational experience will guarantee we continue to deliver those solutions at a consistently high level to our clients even as the logistical challenges increase with our growth.'

Web site: www.motusci.com .

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