US trade body the Insight Association (IA) has elected Lauren Demar and Bianca Pryor as new members to its Board of Directors; each vetted by IA's Nominating Committee.

Demar serves as Global Chief Growth Officer, Ipsos; while Pryor is VP, Consumer Insights, Content Strategy & Optimization, BET. In addition Reed Cundiff, CEO of Kantar North America, and Terrae Schroeder, Head of US Insights at Kellogg's, begin two-year terms after taking over vacated seats in 2020. Past Chair David Rothstein, CEO of RTi Research, moves to a new ex-officio role.

The term of outgoing Board Director Pierre Le Manh, CEO of Ipsos North America, ended on December 31st 2020, and the IA Board and staff thanked him for volunteering his time and providing 'astute guidance and assistance with many important initiatives'.

The following new members join the 2021 IA Board:

• Tim Hoskins, President, Quester - Chair
• Brett Townsend, Director of North America Insights, Electrolux - Vice Chair
• Lisa Courtade, Executive Director, Department Head, Global Customer Insights, Merck - Past Chair
• Tyler McMullen, CEO, MarketVision Research - Treasurer
• Scott Baker, SVP, Schlesinger Group - Secretary
• Alice Butler, SVP, M/A/R/C Research
• Khary Campbell, Assistant VP - Research & Innovation, L'Oréal
• Dave Carruthers, founder & CEO, Voxpopme
• Jackie Chan, VP, Head of Decision Insights Group, Prudential Financial
• Melanie Courtright, CEO, Insights Association
• Jon DeLord, President, piLYTIXSports
• Camille Nicita, President & CEO, Gongos.

Web site: www.insightsassociation.org .

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