In the US, behavioral science insights agency BEESY Strategy has appointed Juan Pablo Troconis Bello as a Behavioral Analyst.

Founded in 2018 by former Ipsos Marketing US CEO Elys Roberts, BEESY helps clients in CPG, financial services, biopharma / healthcare and other sectors to understand consumer decision-making. Troconis Bello (pictured) joins after more than four years at consulting firm Raudenbush, where he served as Head Research Technician and Project Manager. During this time, he also worked for metal packaging manufacturer Tecnocap as Quality Assurance Technician (Statistics and Research). He holds a Master of Science in Psychological Science from Shippensburg University of Pennsylvania, and he has five years' experience of assessing how products can affect conscious and unconscious experience, behavior, athletic performance, and cognition.

In his new role, Troconis Bello will bring academic insights from social, evolutionary, cognitive, and neuroscience psychology, which BEESY says can be coupled with critical thinking and converted into information for business partners.

Web site: www.beesystrategy.com .

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