Omnicom Media Group-owned Hearts & Science has appointed Tom Leahey as Head of Digital for Melbourne.

Launched in the US in 2016, Hearts & Science helps clients with personalized digital marketing, through a combination of CRM and addressable channels, and real-time insights and targeting. Leahey (pictured) joins from Nunn Media, where he was responsible for setting up the internal programmatic trading desk, and establishing and developing a full programmatic technology stack and the related audience data. Earlier, he held programmatic and search leadership roles within OMG's OMD. He began his career at All Response Media.

Commenting on the appointment, Melbourne MD Richard Smith said: 'Identifying the right person to lead our integrated proposition was critical. In Tom, we have welcomed back a former Omnicom staffer, who is well known to the local team and broader OMG divisions. It's crucial that we bring to life our focus on the customer journey via the intelligent application of data-centric solutions. I'm certain that Tom is the right person to accelerate both our clients' growth, and that of the agency in Melbourne.'

Web site: www.hearts-science.com .

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