In the US, MR agency 360 Market Reach has appointed Kirk Parsons as Vice President of Client Development, responsible for new account acquisition and growing strategic client relationships.

Founded in 2009 and based in Tarrytown, NY, the firm also has an office in St. Petersburg, Florida. Parsons joins with more than 25 years' experience of leading teams in the execution of complex CX, strategic market research and branding studies in both B2C and B2B customer segments. Most recently, he held senior management positions at Kantar, Nielsen and JD Power. He began his career as a Research Project Director with Burson-Marsteller, before joining Saatchi & Saatchi as Associate Research Group Head.

CEO and co-founder Alicia Ierardi comments: 'We hired Kirk to continue our fast-paced growth trajectory and provide additional support to our clients. His market research background and strong sales leadership aligns with our continued growth as a market research agency and we're excited to have him aboard our team'.

Web site: www.360marketreach.com .

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