In London, comms software and market intelligence firm Access Intelligence Group has appointed Katie Puris as a Non-Executive Director on its Board.
Access Intelligence offers marketing insight to support strategy, reputation management and engagement initiatives. Its portfolio includes Vuelio, which delivers monitoring, insight, engagement and evaluation tools for politics, editorial and social media; audience intelligence and social media listening platform
Pulsar; and ResponseSource, a network that connects media and influencers. Yesterday, the company acquired media intelligence and analysis firm
Isentia for $AUD 35.6m (£19.4m).
Puris (pictured) is the MD of Global Business Marketing for TikTok, where she leads a creative marketing team and drives awareness of TikTok's digital marketing solutions. Prior to this, she spent twenty years in leadership roles at Facebook, Google and BBDO. In addition, she serves on the Board of two education-based non-profits - the Windward School and Hudson Link.
CEO Joanna Arnold comments: 'I am delighted to welcome Katie to the Board. She embodies everything that we are building, having been on the cutting edge of how technology evolved the way that we connect and have conversations. She also has an incredible pedigree within the advertising and media industry, too.'
Web site:
www.accessintelligence.com .