Global marketing and communications agency Allison+Partners has promoted David Richeson to a new role, MD, Strategic Analytics + Digital Innovation.

Allison+Partners operates in 32 markets worldwide and is organized around four practices: Consumer Brands, Corporate + Public Affairs, Healthcare and Technology. Its Marketing Innovation Team combines integrated marketing, creative, research and measurement expertise in one offering.

Richeson joined the agency in 2019 as SVP of Digital Innovation + Influence, and has helped lead its development of data-driven approaches to media relations - including strategy, persona development, targeting and program measurement - and to managing corporate reputation, risk mitigation and business transformation for key clients.

Richeson has more than 20 years of experience providing counsel to top fortune 100 clients in the areas of integrated marketing, business strategy and technology. He has developed multiple proprietary engagement models on the cutting-edge of influence, focused on advanced data and analytics, real-time communications, purchase barrier-busting content strategy, micro-moment based marketing, and behavioral economics techniques.

The firm says the move reflects Richeson's contributions to expanding its data analytics offering, and will see him driving approaches to deliver greater alignment between communications strategies and business goals for the agency and its clients. He will report to Global President, Worldwide Client Services Matthew Della Croce, who comments: 'David has played an incredibly important role in helping develop Allison+Partners' best-in-class data analytics offering, across all facets of our client engagements. Under his leadership, the agency has experienced successful growth through a proprietary digital data model as we've modernized our approach to earned media and evolved how we develop insights, customer journeys and channel strategies'.

Web site: www.allisonpr.com .

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