Australia-based digital research platform Pureprofile has appointed Rajinder Rai as Marketing Manager for the UK and European region, based in its London office.

Pureprofile collects consumers' profile data in exchange for rewards, and offers ad targeting, content strategy and research panel services. Rai (pictured) joins from audio and wireless specialist MIXX Ltd, where she served as Digital Marketing & Communications Manager, before which she worked in marcoms roles at printing solutions company OKI, and was a Marketing Strategist for professional services firm Mercer.

In her new position, Rai will be responsible for running brand awareness campaigns in the European and US markets and delivering marketing strategies to drive business growth. UK MD Tim Potter comments: 'With exciting plans for growth in both Europe and the US, it is imperative that we have the right marketing lead in place to help drive the Pureprofile brand forward. Rajinder certainly ticks every box - she is bursting with ideas and enthusiasm and will be a really key part of the business over the coming years'.

Web site: www.pureprofile.com .

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