In London, strategy and insights consultancy Rainmakers CSI has appointed Chris Tough as a Consultant.

The firm works with clients' existing research and data to uncover growth drivers and opportunities, using a method-neutral approach. Specialities include brand growth strategy, category strategy and segmentation, corporate and brand reputation, and brand positioning and communications.

Tough (pictured) joins from mobile-based customer insights platform Streetbees, where he was a Research Manager. Prior to this he spent three years at data and insights group Savanta, latterly as Marketing Manager (UK/US), having begun his career as an intern at Unilever.

In his new role, Tough's first assignments will focus on financial services and food sector programmes. CEO Colin Buckingham comments: 'We're delighted to welcome Chris to Rainmakers and he's going to be a great asset to the team. Like all our consulting hires, Chris brings a highly relevant insight skillset and a genuine appetite and aptitude for the strategic work we do'.

Web site: www.rainmakerscsi.com .

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