US-based youth and family researcher Smarty Pants has appointed New York-based Sara Cruz as a Research Analyst.

The company, which has headquarters in Johnson City, TN and offices in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research. Cruz (pictured) joins from Research & Marketing Strategies, where as a Research Analyst, she conducted initiatives across the healthcare, manufacturing, insurance and arts industries. She began her career as a Project Manager for a boutique agency, where she was responsible for budgeting, leading interviews and developing marketing materials.

In her new role, Cruz will provide support across qualitative, quantitative and hybrid research for clients in the retail, toy and game and food and beverage industries. Senior Director Laura Munroe comments: 'Sara is an incredible find. She has a true eye for detail and a passion for ensuring the precision and excellence of projects. Her work in performance coaching and education along with her aptitude for connecting with others means that she has a keen ability to understand peoples' behavior across life-stages and backgrounds.'

Web site: www.asksmartypants.com .

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