In the US, user experience platform WEVO has given former Accenture Interactive exec Matty Wishnow a seat on its Advisory Board.

Co-founded in 2016 by former Skype exec Nitzan Shaer and former Constant Contact CMO Janet Muto, WEVO uses artificial intelligence to uncover audience insight and predict conversion outcomes in just a few days, without the need for A/B tests. In August, the firm added a Custom Questions feature to its WEVO Journey tests, enabling customers to add their own UX questions.

Wishnow (pictured) joins the Advisory Board after a career which has included serving as MD, Experience Design & Optimization at Accenture Interactive; and SVP, Direct to Consumer Business at Warner Music Group; and he also founded digital optimization company Clearhead; and growth consultancy Spinach.

Muto comments: 'We are thrilled to have Matty join our board of advisors with his deep understanding of digital experiences. As a leader in data-driven UI and testing, Matty's experience will help WEVO further empower teams to effortlessly uncover customer insights at each stage of the customer journey'.

Web site: www.wevoconversion.com .

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