US-based youth and family researcher Smarty Pants has appointed Amanda Allen as a Research Analyst, supporting the company's food and beverage, toy and game, and entertainment clients. She is based in Pittsburgh, Pennsylvania.

Allen (pictured) joins from PNC Bank, where she served as Senior Market Research Consultant, leading primary research across various lines of business, including investments, small business banking and the PNC brand. Before this she was a Research Associate at the University of Pittsburgh Medical Center (UPMC); a Project Analyst at Pittsburgh's Community Care Behavioral Health Organization; and a Quantitative Research Manager at Newristics, a messaging optimization firm using behavioral science and artificial intelligence.

Commenting on the news, Vice President Michael Desmarais said: 'From her first day, Amanda began adding value to our client business. Her background in psychology and behavioral science, combined with her dexterity across research methods and her years of cross-category experience, make her a tremendous addition to our team'.

Web site: www.asksmartypants.com .

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