Account-Based Marketing (ABM) provider Agent3 has appointed former Forrester VP Alisa Groocock as Vice President.

Agent3 delivers ABM programs informed by insight and data, and driven by audience-focused content. Groocock (pictured) joins after more than five years at Forrester, where she latterly served as VP and Principal Analyst, helping companies to build, execute and optimize their ABM strategies. Before this, she founded Pivotal Insights Group, conducting primary MR projects, with an emphasis on buyer personas. Earlier in her career, Groocock held senior marketing roles at Informatica, Cisco and Hewlett Packard, where she launched the firm's first ABM initiative.

In her new role, Groocock will work closely with key clients in the business technology space to advise on ABM and demand generation best practice, strategies and programs. Commenting on the appointment CEO Clive Armitage said: 'Today, with a clear and growing customer need for strategic ABM guidance, client advisory services are more critical than ever. We believe Alisa's experience, reputation and track record at Forrester will deliver significant impact to our clients' B2B marketing efforts.'

Web site: www.agent3.com .

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