Australian television audience measurement body OzTAM has hired Kevin Dillon for the newly created role of Industry Development Director, tasked with engaging and consulting with stakeholders across the industry to determine their needs and priorities, and manage and deliver selected projects.

OzTAM is the country's official source of TV audience measurement, covering the five metropolitan markets plus subscription television nationwide. Last year, it added connected TV (CTV) co-viewing data to its Video Player Measurement (VPM) service, which captures minute-by-minute viewing of all BVOD content streamed live or on demand.

Dillon (pictured) joins with extensive experience in the media/telco, Internet and renewable energy sectors in Australasia and Silicon Valley. He was previously lead consultant in the conceptualisation, development and industry-wide adoption of the data analytics platform that supports OzTAM's VPM service. Earlier in his career, Dillon held senior leadership and management roles with Sigma Systems, Telstra Corporation, and networking technology specialist Juniper Networks.

In his new role, Dillon reports to CEO Doug Peiffer, who comments: 'Kevin is a proven media and technologically savvy leader, and a superb connector of people, organisations, insights and possibilities. His affinity with digital transformation and industry-disruptive change, and his stakeholder management skills, make Kevin the ideal nexus between OzTAM's audience measurement service and potential industry enablement and technology initiatives'.

Web site: www.oztam.com.au .

• Printer-friendly version of this article.
• Email this article to a friend.