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February 10 2022

Eleanor FinnonIn the UK, DRG (Dipsticks Research Group) has appointed Eleanor Finnon as Research Director.

Northumberland-based DRG specialises in media and marketing communications research, while owning and operating online consumer panel Panelbase. Finnon (pictured) joins with more than twenty years' MR experience, working on global brand health, product testing, campaign effectiveness and market studies. For the past six years, she has worked as a freelance consumer researcher, before which she was Associate Client Service Director at Ipsos in Switzerland, and an SRE at GfK.

Commenting on the appointment, DRG MD Paul Wealleans said: 'Eleanor is a fantastic all-round researcher with an excellent track record. Based in our Hexham office, Eleanor is focused on delivering innovative insight solutions to our clients and will be a crucial part of our future growth plans'.

Web sites: www.drg.global and www.panelbase.com .