Online research and digital advertising services firm Pureprofile has promoted Rebecca Mansley, previously head of the UK Data & Insights team, to the new role of Head of Operations for the UK region.

The firm builds in-depth profiles of consumers via proprietary and partner panels and helps clients understand, target and engage with their audiences. Founded in 2000 and based in Surry Hills, Australia, it now operates in North America, Europe and APAC.

Mansley has more than eleven years' experience in market research, the last seven and a half at Pureprofile and the previous four at Maximiles Group. In her new role she will help to 'optimise and further elevate' Pureprofile's survey design and programming capabilities. She comments: 'Having worked with Pureprofile over the last seven years, I have seen the business grow and evolve, especially since Martin Filz joined us in 2020. As I move into my next role at Pureprofile, I am excited to be working more closely with Lorrie Yeung and Neha Bist, helping to build the EMEA side of the business. I would like to thank Tim Potter for the unwavering support and guidance he has given me over all of our years working together'.

Global Head of Operations, Lorrie Yeung said: 'Pureprofile UK is in an exciting phase of growth and Rebecca Mansley is the right person to lead us forward'.

Web site: www.pureprofile.com .

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