In New York, Media by Mother has appointed Zack Cohen as its first Director of Marketing Intelligence.

The company, which was set up by creative agency Mother last year, delivers business planning and go-to-market execution for media. Cohen (pictured) joins from Media Storm, where he latterly served as Associate Director, Strategic Innovation and Insights, conducting analyses to uncover insights to inform marketing strategies and ad campaigns.

In his new role, Cohen is charged with audience targeting and optimizing campaign performance, as well as building out the agency's ad tech. He reports to CEO and founder Dave Gaines.

Web site: www.mediabymother.com .

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