In London, IPG Mediabrands' global media agency UM has promoted Adam Morton to the role of Chief Product Officer, with a remit to demonstrate the success of the firm's UK's planning, digital and data products through case studies and proof points.

UM uses analytics and real-time intelligence to maximize growth and activate the full consumer journey across content and connections. Morton (pictured) has spent more than twenty years with UM, most recently serving as Managing Partner, Client Services.

He reports to UK & Ireland CEO Rachel Forde, who comments: 'Adam has long been at the heart of everything we do to enhance our service to clients, with better products forming a key element of that strategy. We have big ambitions for 2022 and he will lead our product and process enhancements to make these a reality.'

Web site: www.umww.com .

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