Audio and podcast data and measurement tech firm Triton Digital has promoted Oscar Sermeno to Vice President of Market Strategy, Americas; Daniel Karlsson to Vice President, Market Development and Global Strategy; and Michael Chien to Vice President of Advertising Product Strategy.

iHeartMedia-owned Triton Digital offers MRC-accredited measurement services, and technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton has developed an online audio measurement service called Webcast Metrics, and Podcast Metrics, an IAB-certified podcast measurement service.

Florida-based Sermeno, who joined a decade ago, most recently served as VP, Market Development, developing business across the Ibero-American territory and helping to develop the programmatic Hispanic market in the US. In his new role, Sermeno is tasked with expanding publisher adoption across the US, Canada, and Ibero-American countries. Karlsson, who is based in Madrid, Spain, was most recently VP Market Development EMEA-APAC and Global Strategy. He will now lead the Sales team relating to audio ad technology, podcast and streaming services, and audience measurement solutions across Europe, Middle East, and North African regions. Chien, who is based in Canada, and most recently served as Director of Product Management for Triton's radio market tech solutions arm Jelli, will now oversee the management of Triton Digital's ad solutions and the Product Management team.

John Rosso, President and CEO, comments: 'These recent promotions within our leadership team will play an instrumental role in furthering Triton's innovative spirit while maintaining operational excellence and expanding the company's presence around the world. All while continuing to provide best-in-class audio streaming, podcasting, audience measurement, and advertising technology on a global scale.'

Web site: www.tritondigital.com .

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