Johnson City, TN-based custom MR firm Smarty Pants has appointed Elizabeth Dibley in the role of 'Insights Whiz'.

In addition to MR, the company advises on brand positioning, product development and generational trends. Dibley will support qual, quant and mixed-method studies for the company's retail, toy and food clients, working on everything from study design and project management through to analysis and reporting.

She joins from Chicago-based C+R Research where as a Senior Analyst she produced deliverables for the syndicated YouthBeat product and conducted customer research focused on youth and families - including segmentation studies, concept tests and qualitative online communities. She earned a double major in Psychology and Sociology at Valparaiso University in Indiana, and a master's degree in Applied Developmental and Educational Psychology from Boston College.

Insights Sage Laura Munroe says of the appointment: 'Liz's innate curiosity combined with her rich educational background have proven to be invaluable assets to Smarty Pants' flagship clients. We are constantly impressed by her eagerness to contribute to projects across methods and industries. She's the perfect fit for our team, and we're excited to watch her shine'.

Dibley will be based in Chicago. The company has additional offices in New York, Boston, Los Angeles, San Diego, Philadelphia, Washington, D.C., Phoenix, Tampa, Raleigh-Durham, NC and Myrtle Beach, SC; and is online at www.asksmartypants.com .

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