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September 21 2022

Emma KirkIn the UK, shopper marketing consultancy Behaviorally has appointed former InSites Consulting exec Emma Kirk as Vice President in its Manchester office.

Behaviorally combines research, a behavioral framework, AI technology and category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf. Its office in Manchester is the firm's second UK location alongside its London base.

Kirk (pictured) joins from InSites Consulting, where she served as Research Director in Manchester and, before this, in New York. Earlier, she worked for online community specialist Join the Dots as Business Development Director (prior to its acquisition by InSites); having begun her career at the Adelphi Group.

Commenting on the appointment, Group President, Crispin Beale, said: 'Emma is an experienced professional with a passion for client connections, psychology, behavioral science, and engaging in innovative solutions to deliver actionable insights for our customers through storytelling. She will be a wonderful addition to our team and support our strategic vision throughout the region as we keep growing to help our customers.'

Web site: www.behaviorally.com .