In the US, the Marketing Research Education Foundation (MREF) has added InnovateMR SVP Brittany Nicols to its Board of Directors.

MREF's mission is to unify, inspire and activate the MR community to focus its collective resources to educate children and youth worldwide. Nicols (pictured) joins the board to help drive MREF strategies and initiatives, and monitor the organization to ensure it is fulfilling its vision, mission and values.

She has more than fifteen years' industry experience, and currently serves as SVP, Marketing and Communications at InnovateMR, where she is responsible for developing and executing the global marketing strategy through the creation of marketing campaigns/materials, maintaining brand standards and ensuring compliance across all marcoms channels. Earlier, Nicols held leadership positions as a buyer of research and as a provider.

Commenting on her appointment on the MREF Board, Nicols said she is looking forward to being a 'driving force' for the organization, and helping it fulfill its mission.

Web site: www.mrgivesback.org .

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