US-based insights software firm Heap has appointed Micha Hershman as Chief Marketing Officer, responsible for using brand, product marketing and demand generation to drive growth. He replaces Lynn Girotto, who is now CMO at Vimeo.

San Francisco-based Heap automatically captures customer app and web site user interactions, without requiring tracking plans, tracking code or tags. Real-time reports help clients understand what users are doing, while generating up-to-the-minute usage metrics.

Hershman (pictured) joins with more than two decades of senior marketing experience. Most recently he was VP of Marketing and Brand Design at workplace platform Envoy, before which he worked for event management and ticketing web site Eventbright, latterly as Head of Marketing, North America. Earlier he was Director of Content Marketing, Strategy & Development at video ad firm BrightRoll (acquired by Yahoo!), and SVP of Sales and Marketing at online animation school, Animation Mentor.

Commenting on the appointment, CEO Ken Fine said: 'We are excited to welcome Micha to Heap and are confident that with his proven track record he'll help us achieve our mission of making it easy to understand and improve digital experiences. As an experienced, driven, and emotionally intelligent marketing leader, Micha has a breadth of knowledge in growing success-driven teams that elevate brand awareness and go-to-market success'.

Web site: www.heap.io .

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