Digital experience agency Whereoware has appointed Eric MacKenzie as Chief Technology Officer, to lead and grow its development and technical services team, and expand technology practices across its divisions Optimizely, Salesforce, WordPress and Acquia-Drupal.

Whereoware helps clients develop their digital strategies, and guides brands through the digital landscape, through customer acquisition, retention and maximization strategies; custom web site and Salesforce development; marketing and CRM optimization; and eCommerce solutions. Earlier this year, the firm acquired user experience consultancy LookThink, which provides design and development expertise to help optimize internal systems and processes, improve customer experience and increase operating efficiency.

MacKenzie (pictured) joins with twenty years' tech leadership and platform expertise, including at Optimizely, Adobe, Sitecore and Acquia Drupal; and has led digital transformation and experience-driven marketing technology initiatives at tech firms like ICF Next and Capgemini.

CEO Michael Mathias comments: 'As a digital experience agency, we need leaders who share our obsession with blending the right technology and optimization strategies to consistently advance meaningful client outcomes. We're thrilled to welcome an executive of Eric's caliber to direct, build, and deliver best-in-class digital solutions, while extracting value out of every investment'.

Web site: www.whereoware.com .

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