In San Francisco, custom MR company Logica Research has appointed Katy Wetherbee as Senior Research Director, supporting financial services, fintech and technology clients.

The firm serves clients across a number of sectors with insights to inform product development, service enhancements and communications. Wetherbee (pictured) joins after more than eight years at international research consultancy Latitude + Lumiere, where she latterly served as Research Director, and has a background in custom research design, thought leadership MR, message testing and brand positioning.

Logica founder and CEO Lilah Raynor comments: 'Katy's experience working with some of the biggest financial brands in the world - and her passion for strategic and actionable insights - will be key in providing the best services and solutions to our clients. As market researchers in both the consumer and the B2B financial space, we are driven by curiosity, and Katy brings a deep sense of curiosity about human behavior to our team'.

Web site: www.logicaresearch.com .

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