In the US, predictive analytics and marketing data provider AnalyticsIQ has appointed Brook Hoy as Vice President of Product Management.

Atlanta, Georgia-based AnalyticsIQ combines cognitive psychology with data science to help B2C and B2B marketers understand how and why individuals make decisions both at home and at work. The firm's PeopleCore and BusinessCore consumer and business databases provide insights to advertisers, agencies and technology providers.

Hoy (pictured) joins from Acxiom, where he served as Principal Product Director for the Solutions team, prior to which, he spent nearly 22 years at data and marketing solutions provider Infogroup, latterly as Director of Product Management / Strategy in the Enterprise division. Earlier in his career, Hoy founded peer-to-peer marketplace Peareo.

Web site: www.analytics-iq.com .

• Printer-friendly version of this article.
• Email this article to a friend.