In the US, Boston-based WorkReduce - a data-driven platform for the recruitment and management of media buying talent - has appointed Jake Glaser as Head of Sales, responsible for shaping the sales division, identifying growth opportunities, and scaling revenue streams.

WorkReduce provides staff in the media buying and analytics fields across the US and around the globe. The firm recruits, trains, manages and supports the productivity of clients' media personnel - all of whom are pre-screened through its TalentID screening process.

Glaser (pictured) joins with more than twenty years' experience building and leading sales teams at firms including eBay (Triad Retail Media), Amazon, and Viacom. Most recently, he led a ten-person team at marketing intelligence and programmatic media specialist MiQ.

Brian Dolan, CEO of WorkReduce, comments: 'Jake's deep industry expertise makes him a great fit. Clients and prospects want to talk to people who have built and led high-performing teams. Combine that with a deep understanding of the programmatic space, ad tech, and retail media and you have someone uniquely suited to help us break into new markets as we move into our next phase of growth'.

Web site: www.workreduce.com .

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