Chandler, AZ-based qual and quant researcher Ironwood Insights Group (IIG) has appointed former SoapBoxSample leader Jacqueline Rosales as Strategic Growth Advisor, with a seat on its leadership team.

Ironwood was established in 2017 and shortly afterwards merged with Utah data collection company Information Alliance - then at the end of 2019 it acquired data collection company Discovery Research Group (DRG). The firm is known for research design, strategy implementation and analytics, with hands-on, consultative solutions and a focus on customization.

Rosales (pictured) is President of research ISA, having led its subsidiary company SoapBoxSample for around a decade. She joined the latter firm in 2012 after more than a decade at Luth Research, latterly as Chief Revenue Officer - during her time here she established one of the first online panels, SurveySavvy. Earlier she served as a Project Director at Directions in Research. She is also a founding member and four-year Board Member of research sampling organisation SampleCon.

In her new role Rosales will advise Ironwood on its 2024 growth strategy, focused on diversification of services, technological innovation, and adding highly experienced and specialist team members. In particular, she will look to grow a new division, Ironwood Online, dedicated to online data collection and sampling.

Ironwood founder and CEO Brad Larson comments, 'I have known Jacqueline for many years and am excited to work with her as we expand Ironwood's services and capabilities. She is a wealth of knowledge and excitement that will be invaluable as we move forward'.

Web site: www.ironwoodinsights.com .

• Printer-friendly version of this article.
• Email this article to a friend.