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BEESY Strategy

January 11 2024


Kendall ParkKendall Park has joined behavioral science insights agency BEESY Strategy as Senior Behavioral Science Manager.

BEESY was founded in 2018 by former Ipsos Marketing US CEO Elys Roberts, and helps clients in biopharma / healthcare, CPG, financial services and other sectors to understand consumer decision-making. Last year the company took on a number of new hires from junior levels up to COO and Head of Product Engineering.

With a PhD in Sociology from Princeton University and a Bachelors degree in Neuroscience and Psychology from Vanderbilt University, Park brings more than ten years' experience of conducting mixed method social science research for business. She joins from Vanderbilt's Owen Graduate School of Management where she spent six years, most recently as Assistant Professor of Management.

Web site: www.beesystrategy.com .