New Jersey-based applied behavioral science insights agency BEESY Strategy has appointed Rex Chng as an Operations Associate

BEESY was formed in 2018 by former Ipsos Marketing US CEO Elys Roberts, and helps biopharma and healthcare clients to understand and influence consumer decision-making and other behavior.

Chng is a program manager and behavioral science researcher with in-depth expertise of integrating UX research, operations and behavioral science. His past credits include a pivotal role in setting up the Digital Identity verification program at Amazon Web Services; contributing to the Real Appeal diabetic weight management program at Rally Health, applying principles of behavioral psychology; and serving as a program manager in research operations at Wayfair, helping to facilitate and scale up research within the organization.

The company is on the web at www.beesystrategy.com .

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