In New York, marketing decision-making platform Extreme Reach (XR) has appointed Brian Radin as President of its payroll, accounting and payments division SpotlightXR.

XR's unified platform promises to 'move creative and productions forward', pulling together and simplifying fragmented data so user brands can manage their assets and optimize ad spend. At the beginning of this year it appointed former TVSquared President Jo Kinsella as Global President of its storytelling platform SourceXR, and last month it hired former DISH Media exec Kevin Arrix as Chief Growth Officer.

The SpotlightXR division focuses on modernizing and reimagining payroll, accounting, vendor payments and residuals for the entertainment industry and commercial talent. Radin joins from Fleetcor where he was President of the Prepaid card business, and has previously led companies primarily focused on delivering payroll and payments solutions including global payroll, professional employer organizations and human capital technology. Former employers include Comcast, Booz & Co., ADP and Aon Hewitt. He holds an MBA from the Wharton School, an MS from the Newhouse School at Syracuse University and a BA from the University of Pennsylvania.

XR CEO Louisa Wong comments: 'Brian has decades of experience in the payment industry and is known for building highly engaged teams, identifying disruptive technologies and streamlining processes in order to accelerate profitable growth. Based on his demonstrated performance, he will bring fresh perspectives and innovative ideas to further enhance our capabilities in the talent management and payroll space'.

Web site: www.extremereach.com .

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