In the USA, data integration tech company Extreme Reach (XR) has appointed Kristin Wnuk as Senior Vice President of Enterprise Solutions.

XR's platform promises to 'move creative and productions forward', integrating and simplifying fragmented data to help users manage their assets and optimize ad spend. Its brands include SpotlightXR, which 'reimagines' payroll, accounting and residuals for the entertainment industry and commercial talent; and storytelling platform SourceXR, of which former TVSquared leader Jo Kinsella was recently appointed Global President. The firm has offices across North America, Europe, Asia and Australia.

Wnuk brings more than fifteen years of experience leading commercial strategies and both broadcast and digital media advertising sales, more than half of it at streamer Hulu; she also worked for Roku, Madhive, Clear Channel and Tribune Broadcasting. In her new role she will drive adoption of the XR platform and lead sales expansion among global advertisers.

Kinsella, to whom she reports, comments: 'Kristin's leadership and expertise across broadcast, streaming, and digital are key to accelerating our growth and helping shine light on the value we can deliver to our customers. We're excited to welcome her to our leadership team'.

XR's home page is at www.extremereach.com .

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