In Canada, identity management and data collaboration platform Optable has appointed Crystal Jacques as Vice President of Sales.

Optable is an identity management and data collaboration platform designed for the advertising ecosystem in the age of collaboration and first-party data. Optable makes it easy for both media buyers and sellers to harness the power of their first-party data by building a comprehensive identity strategy, enriching their audiences with leading data sets, and activating audiences through purpose-built integrations. Optable simplifies difficult data management challenges so customers can build identity graphs quickly, reduce technology costs, and deliver measurable business impact

Jacques (pictured), who will lead Optable's commercial growth strategy, brings more than a decade of experience building high-performing sales teams across the data, identity and ad tech landscape. She joins Optable from Experian, where she spent the past eight years building and leading sales teams focused on marketing data and identity solutions. Earlier she worked at Adbrain (acquired by The Trade Desk) and Tapad - the latter was acquired by Experian in 2020, and Jacques helped to scale the latter firm's data licensing partnerships with the industry's top DSPs, SSPs and advertisers, as well as launching and growing sales teams from the ground up.

According to recently appointed CEO Vlad Stesin, 'Crystal brings the perfect blend of deep industry knowledge, understanding of customer pain points, and proven leadership across complex partnerships to Optable. Her understanding of the evolving identity landscape and her ability to turn complexity into customer success make her a tremendous addition to our leadership team as we enter this next stage of growth.'

Web site: www.optable.co .

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