The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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Online Communities & Custom Panels
Ipsos Seeks AI MR Lead with Billion Euro Investment
22/1/26
Ipsos has given details of a new strategic plan, designed to return it to 'a sustained pace of growth' and make it 'the AI augmented global market research leader'. Enhanced training of teams will be accompanied by investment in tech, AI and data totalling more than EUR 1 billion, over the next five years. More.
Generation Lab Launches Behavioral Data App Verb
22/1/26
In New York, research, data and tech company Generation Lab has officially launched its Verb platform, which uses an opt-in app to collect non-sensitive behavioral data from young consumers. More.
New Potentia Health Unit and 'Second Opinion' Panel
19/1/26
Potentia Insight has launched a new specialist division, Potentia Health, including a panel called Second Opinion, which has been developed in collaboration with, and is co-owned by, the charity Concerts for Carers. More.
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Trade Associations - Online Communities & Custom Panels

Plus Guidelines and Standards
ESOMAR Online Research Guideline
LogoLast revised by ESOMAR in 2015, the Guideline has broad coverage of online / digital research methods, with a few mentions of online panels and communities.
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MRS Code of Conduct
The MRS Code of Conduct has nothing specific on online research or communities, but the concise, plain English guidelines can be applied equally to all kinds of digital and traditional research - we reckon...