The Trends & Technology Section of MrWeb

Online Communities & Custom Panels

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Recent News Items for...

Online Communities & Custom Panels
COMMUNITIES FEATURE: Getting Closer to Your Consumers
In the second article from our forthcoming special issue, Toluna's Director, Digital Solutions Jack Lee sets out why communities are an ideal way for a brand to get closer to its consumers; and how to make the most of what they can offer. More.
Giacobbe to Lead Schlesinger's Global Panel Strategy
Former GutCheck ops leader Joe Giacobbe has joined international data and research services provider Schlesinger Group as SVP, Global Panels, leading its panel strategy and growth. He is based in Toronto, Canada. More.
COMMUNITIES FEATURE: 'A Seismic Shift' for Digital Qual
As the insight world emerges from the shadow of Covid, 'only around 50% of formerly face to face activity will revert to type', says Verve's Andy Dexter, introducing a month of features focused on Online Communities, for our forthcoming special issue. More.
Mobile Surveys and Monitoring

Trade Associations - Online Communities & Custom Panels

Plus Guidelines and Standards
ESOMAR Online Research Guideline
LogoLast revised by ESOMAR in 2015, the Guideline has broad coverage of online / digital research methods, with a few mentions of online panels and communities.
MRS Code of Conduct
The MRS Code of Conduct has nothing specific on online research or communities, but the concise, plain English guidelines can be applied equally to all kinds of digital and traditional research - we reckon...