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Social Media Monitoring
28/9/26
UK ad currency body Barb has launched the third phase of its API, developed by RSMB and promising faster outputs, new programme and spot reach endpoints, and full integration with the Barb Data Hub. More.
In San Francisco, AI customer engagement platform Iterable has announced a major upgrade designed to add data from 'every customer interaction' into the marketing stack, providing context for use both by human marketers and AI agents. More.
In Sao Paulo, customer engagement platform CleverTap has appointed Lohran Queiroz as Vice President for Latin America, where it sees potential for rapid growth. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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