 |
|
 RECENT NEWS ITEMS |
|
| |
Social Media Monitoring
3/5/24
Marcoms group Stagwell has announced revenue of $670m for the first quarter of 2024, up 8% on a reported basis. Adjusted EBITDA was up 25% to $90m. More.
Customer engagement and retention platform CleverTap has launched an AI engine, which it says will help clients 'build human-like understanding of customers', optimise experience personalization and maximise customer lifetime value. More.
Game company Roblox Corporation is to open up its platform to video advertisers, allowing them to reach those of its community of 71.5 million daily users who are aged thirteen and above. The firm has announced Kantar and Integral Ad Science (IAS) as its initial measurement partners. More.
View all related news items
|
|
|
|
|
|
|
|
Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
|
Back to 