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 RECENT NEWS ITEMS |
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Social Media Monitoring
26/10/26
Local performance ad platform Madhive has announced a partnership with AdImpact, bringing competitive spend data to local media buyers and sellers across both linear and connected television (CTV), Benefits include the ability to drive incremental reach and target new audiences. More.
WebMD's 'Ignite' Health division had launched Ruby, a network of specialized AI agents which promises to automate healthcare advertising and associated workflows including research, audience analysis, media planning, and reporting and measurement. More.
Media measurement group Fifty5Blue has promoted Giles Richardson to Global Chief Financial Officer, replacing Rainer Fuchs. Richardson had served as interim CFO prior to Fuchs' appointment in September last year. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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