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Social Media Monitoring
12/9/25
A day after DRNO reported Nielsen's planned withdrawal from the South African audience measurement market, BRC has announced the appointment of its successor. The ad currency body has chosen GfK - now part of former Nielsen division NIQ - to design and deploy a new 'Total Video Measurement' service. More.
Nielsen has a new multi-year measurement deal with Warner Bros. Discovery (WBD), covering data for all the latter's platforms across linear and streaming video. More.
Nielsen is to withdraw from its provision of TV audience measurement in South Africa within the next twelve months, according to reports. A deal with an alternative provider for ad currency ratings is said to be close. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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