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Social Media Monitoring
30/6/26
Nigeria-based PR agency Cihan Media Communications has launched AGENTPR, described as Africa's first agentic PR and media intelligence platform. More.
In New Jersey, media intelligence platform Agility PR Solutions has launched an agentic intelligence capability, the Agility Agent, which promises' a complete, stakeholder-ready executive media report' based on a single natural-language prompt. More.
Barb has announced two promotions to its senior leadership team, as Caroline Davey, formerly Caroline Baxter, begins her tenure as CEO today. Khaled El Serafy and Luca Vannini join the leadership team, respectively as Director of Data and Technology, and Director of Partnerships and Communications. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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