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 RECENT NEWS ITEMS |
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Social Media Monitoring
6/9/26
The Broadcast Research Council of South Africa (BRC) has issued more details of the new ad currency system coming into force on January 1st next year, Total Video Measurement (TVM). More.
Ottawa, Canada-based company askpolly has raised $3 million in seed funding, with which to further develop its MR platform and speed its expansion across the US. More.
Comscore has added new features to its AI Intelligence solution, allowing users to measure the visibility of ad placements alongside chat responses, along with their impact on digital traffic, engagement and consumer behavior. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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