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Social Media Monitoring
6/5/26
Customer experience and feedback technology company Alchemer has upgraded its Alchemer Digital offering, to promise faster and more precise gathering of in-app feedback. More.
Nielsen has announced the results of its co-viewing pilot, conducted in February, and says it shows an average uplift of around 4.19% in total viewers for the top televised live events including the Super Bowl LX, Olympics Opening Ceremony and State of the Union Address. More.
In California, PR performance management specialist Reputation has rolled out three capabilities, significantly expanding its AI product suite: Reputation IQ and AI Reputation Manager, announced last year, and a new feature, AI Location Presence Insights. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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