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 RECENT NEWS ITEMS |
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Social Media Monitoring
27/11/25
In New York, data firm Zeta Global has completed the acquisition of the enterprise software business of Marigold, for a total maximum consideration of $325m. The buy enlarges its global footprint and strengthens the Zeta Marketing Platform, including loyalty, omni-channel engagement and personalization tools. More.
In Madrid, GenAI-based data handling platform Anyformat has announced a EUR 3.3 million seed funding round, which it will use to accelerate product development, expand its engineering and product teams, and build a dedicated sales team focused on Spain and the European Union. More.
Genius Sports, which serves as a data, tech and broadcast partner for the global sports, betting and media ecosystem, has announced a partnership with the sports division of Publicis, aiming to 'reshape the future of fan engagement' via its proprietary sports advertising platform FANHub. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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