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Social Media Monitoring
13/3/26
Media measurement and optimization platform Integral Ad Science (IAS) has appointed Kamelia Aryafar, Head of AI, Members at Netflix, to its Board of Directors. Aryafar has been Head of Engineering and AI for Gemini Enterprise, at Google, for most of the last six years. More.
Marcoms group Stagwell, owner of the Harris Poll and Harris X brands, has this week reported annual revenue up 2% to $2,909 million, for the full year 2025; and adjusted EBITDA of $422 million, up 1%. More.
Customer experience management specialist Sprinklr has reported revenue up 8% to $857.2 million for the financial year ended 31st January. Pre-tax income rose by more than a third, to $66.8m. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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