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 RECENT NEWS ITEMS |
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Social Media Monitoring
31/7/25
In the US, digital analytics firm Contentsquare has agreed to acquire conversation intelligence platform Loris AI, for an undisclosed sum. More.
Nielsen has announced the launch of an 'Outcomes Marketplace', within its Nielsen ONE platform. Users will get access to a wide range of brand, sales, attention and conversion metrics from a variety of suppliers, for a more rounded view of an ad's impact. Attention metrics firm Realeyes is the first partner included. More.
Barb, with partner Kantar Media, has today begun its regular reporting of TV-set viewing of 200 selected YouTube channels. Initial figures show the strong popularity of watching on a set vs mobile phones and other devices. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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