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 RECENT NEWS ITEMS |
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Social Media Monitoring
13/6/25
Ad management and optimization platform Innovid has launched a solution called Harmony Social, connecting exposure data, performance signals and creative messaging across channels including paid social media, CTV and the open web. More.
In Boston, USA, cultural intelligence specialist Quilt.AI has recently launched a platform called Social Meaning, using AI to decode consumer behavior via analysis of unstructured online conversations. More.
In Europe, audience measurement and targeting solutions firm AudienceProject has partnered with RTL AdAlliance, the international media sales house of media company RTL Group. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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