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 RECENT NEWS ITEMS |
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Social Media Monitoring
14/8/26
In the US, Unified CXM platform Sprinklr has appointed Jordi Ribas, a veteran of Microsoft and currently its President of Search & AI, to its Board of Directors. More.
WPP-owned global communications agency Burson has acquired Limbik Inc., the partner company with which it developed its Decipher predictive intelligence platform. More.
Media verification specialist DoubleVerify (DV) has added media quality measurement for TikTok's ad network Pangle, across the US and 47 other markets. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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