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Social Media Monitoring
22/12/25
That's It for 2025 from DRNO - the news flow is slowing and we're going to take our usual Christmas and New Year break, and return on 5th January as many others seem to be doing. For those who do Christmas: Have a great one! To all of you regardless, thanks for reading this year. More.
Nielsen has extended its longstanding partnership with streaming platform and TV tech company Roku, bringing the latter's data into Nielsen's advanced campaign measurement and outcome solutions. More.
Location intelligence platform Adsquare has announced a deal with programmatic agency and tech partner DistrictNine, promising US-based advertisers the ability to measure the real-world impact of their campaigns 'directly' within the latter's platform. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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