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 RECENT NEWS ITEMS |
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Social Media Monitoring
1/5/25
A new firm called Structify has launched in Brooklyn, New York, with $4.1m in seed funding led by Bain Capital Ventures. Structify's software takes prompts from a chat interface and crawls the web to build a custom dataset for a user's needs. More.
Today we are beginning the roll-out of the InsightClopedia (IC), MrWeb's biggest new feature in a very long time. The IC immediately replaces our existing directories, events listing and news search, but aims to go way beyond that and provide a search engine and comprehensive reference source for the insights world. More.
Consumer intelligence group NIQ has announced a global strategic collaboration with ad tech company The Trade Desk. NIQ's omnichannel shopping behavior and purchasing data will be integrated into The Trade Desk's platform to enhance ad planning and activation, under a new brand, Consumer Canvas. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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