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Social Media Monitoring
15/1/26
Ipsos founder Didier Truchot today informed the Board of Directors of his intention to step down as Chairman, for reasons of ill health, after more than fifty years leading the company. He will be replaced in the Chair by Ms. Laurence Stoclet, but will retain his roles as Director and major shareholder. More.
Cross-platform, contextual media intelligence firm Precise TV has rebranded as Precisify, reflecting expansion beyond its original focus on YouTube, to offer a wider range of solutions across video, mobile gaming and influencer marketing. The London-based firm has also launched an agentic AI initiative, Precisify AI. More.
UK video audience measurement body Barb has announced the winners of its recent contract tenders for 2027-29. NatCen and RSMB will deliver its Establishment Survey and Ipsos its panel top-up recruitment. More.
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Social Media Monitoring - Relevant Associations
 The European Interactive Advertising Association
EIAA is collaborating with the IAB on standards for European online ad formats. It also has an Audience Measurement Working Group.
 WOMMA - The Word of Mouth Marketing Association
WOMMA is the premier non profit organization which advances the discipline of credible word of mouth marketing, both off line and online.
The site carries a selection of useful downloads such as a metrics best practice guidebook
The ARF's Online Research Quality Council
The goal of the ARF ORQC is to provide knowledge-driven answers to client questions about the quality of online research. The site has a detailed Knowledge Sharing section to Build Online Research Quality.
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