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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
16/4/26
Intentsify, a provider of B2B intent data and signal-based go-to-market solutions, has announced partnerships with LiveRamp and Environics Analytics, aiding its expansion into the Canadian and other markets; adding to recent product launches and strong revenue growth. More.
In the US, CTV and programmatic ad tech company Viant Technology has agreed to acquire attention measurement specialist TVision Insights, in a deal valued at around $40 million. More.
Local TV advertising platform Locality has integrated Nielsen's Media Data Engine (MDE) into its broadcast advertising infrastructure, enhancing demographic audience delivery and 'modernizing local television measurement in the US.' More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
by Peter Milla - Information Technology and Privacy Consultant
Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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CURRENT JOBS IN THIS SECTOR
Account Manager - Social - Qual and Quant Sydney
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FEATURED SUPPLIERS | |
Ipsos MORI
 Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com
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 Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com
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eDigitalResearch Ltd
 eDigital is a leading provider of digital market research, enabling our clients to make critical business decisions using comprehensive consumer insight and informed direction. www.edigitalresearch.com
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