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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
31/7/25
In the US, digital analytics firm Contentsquare has agreed to acquire conversation intelligence platform Loris AI, for an undisclosed sum. More.
Nielsen has announced the launch of an 'Outcomes Marketplace', within its Nielsen ONE platform. Users will get access to a wide range of brand, sales, attention and conversion metrics from a variety of suppliers, for a more rounded view of an ad's impact. Attention metrics firm Realeyes is the first partner included. More.
Barb, with partner Kantar Media, has today begun its regular reporting of TV-set viewing of 200 selected YouTube channels. Initial figures show the strong popularity of watching on a set vs mobile phones and other devices. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
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Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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