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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
6/9/26
The Broadcast Research Council of South Africa (BRC) has issued more details of the new ad currency system coming into force on January 1st next year, Total Video Measurement (TVM). More.
Ottawa, Canada-based company askpolly has raised $3 million in seed funding, with which to further develop its MR platform and speed its expansion across the US. More.
Comscore has added new features to its AI Intelligence solution, allowing users to measure the visibility of ad placements alongside chat responses, along with their impact on digital traffic, engagement and consumer behavior. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
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