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|  RECENT NEWS ITEMS | | | |
Social Media Monitoring
26/10/26
Local performance ad platform Madhive has announced a partnership with AdImpact, bringing competitive spend data to local media buyers and sellers across both linear and connected television (CTV), Benefits include the ability to drive incremental reach and target new audiences. More.
WebMD's 'Ignite' Health division had launched Ruby, a network of specialized AI agents which promises to automate healthcare advertising and associated workflows including research, audience analysis, media planning, and reporting and measurement. More.
Media measurement group Fifty5Blue has promoted Giles Richardson to Global Chief Financial Officer, replacing Rainer Fuchs. Richardson had served as interim CFO prior to Fuchs' appointment in September last year. More.
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| What's Included? | | | | The wide spread use of social media has brought about a sea change in the way we communicate with each other. Market researchers have a dual role in that they must not only measure these markets, but also help their clients to navigate their way through the mass of new methodologies. | | |
FEATURES
The Internal Network: making sure that Facebook is not the only game in town
by Steve Cooke - Steve Cooke Consulting
Outage or Outrage
by Michalis Michael - Founder and MD of DigitalMR
Ethics and Social Media Research
by Peter Milla - Information Technology and Privacy Consultant
Getting Started With Social Media Research by Maria Ogneva - Director of Social Media, Attensity
Ray Poynter's The Handbook of Online and Social Research Reviewed by Teresa Lynch
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CURRENT JOBS IN THIS SECTOR
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FEATURED SUPPLIERS | |
Ipsos MORI
 Ipsos MORI, is a leading UK research company with global reach. The company Specializes in Advertising, Loyalty, Marketing, Media, Social and Political, and Reputation research. www.ipsos-mori.com
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 Join the Dots
We connect primary research with the latest consumer thinking to give you a bigger picture. We help you understand your customers, navigate change, and capitalise on opportunities. In short, we join the dots. www.jointhedotsmr.com
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eDigitalResearch Ltd
 eDigital is a leading provider of digital market research, enabling our clients to make critical business decisions using comprehensive consumer insight and informed direction. www.edigitalresearch.com
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