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Research Gets One-sided Views

UK consultancy Through The Loop has released details of recent research among the single-sided deaf, which aimed to develop a patient perspective for the BAHA direct bone conduction hearing device. This morning's DRNO brings you a rare insight into the lives of this group, a small agency case study with a life-changing message and the chance to confound your spellcheck with the word 'osseointegration'. More

The Paradox of Loyalty

Part of the problem surrounding the whole issue of consumer loyalty, according to new analysis from Through the Loop, is that all too often marketers are focusing on attracting new customers rather on satisfying their existing customer base. More

Corporate Focus Research Additions

Following its acquisition of Corporate Focus Foods in December 2001, independent marketing consultancy Through the Loop has now increased its competitive intelligence coverage of the food industry by adding two more companies to its international reporting service, i.e. Cadbury Schweppes and PepsiCo. More

New Corporate Focus Foods Intelligence

Research-based marketing consultancy Through the Loop has announced the strengthening of its Corporate Focus division with the addition of a Foods service. The new intelligence boosts the company's existing Healthcare and Beverages services. More

Where Have all the Borders Gone?

The key issues facing marketers in their search for globalisation are discussed in the latest edition of MarketLoop from Through the Loop Consulting. More

Channel Vision?

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The Internet - and How to Survive It!

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PurpleDoors Brings Accelerated Decision Making to Global Businesses

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