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Welcome To Vietnam
Country number
32
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Vietnam

Forming the eastern edge of the Indochina Peninsula, the Socialist Republic of Vietnam is the 13th most populous country in the world. Vietnam was independent for 900 years between victory over China in AD 938 at the battle of Bach Dang River and colonization by the French in the mid-19th century. A century later when France was expelled, the nation was left divided politically into two countries. Fighting between the two sides continued during the Vietnam War, ending with a North Vietnamese victory in 1975. See full country profile.

Latest Research News from Vietnam

Jul 17
Emerging markets data collection firm Borderless Access has launched proprietary panels in Kenya & Vietnam. Jul 17 2017


10 current Vietnamese jobs including:

Research Manager, Quantitative, Vietnam, $US 32,500 plus bonus and allowances - (posted Oct 5 2017)
Manager, Client Service, Vietnam, $US 32,500 plus bonus and allowances - (posted Oct 5 2017)
Senior Manager, Retail, Vietnam, $US 45,500 plus bonus and allowances - (posted Oct 5 2017)
Senior Manager, Qualitative, Vietnam, $US 45,500 plus bonus and allowances - (posted Oct 5 2017)


Fast Facts
Map of Vietnam
CAPITAL: Hanoi
GOVERNMENT: Communist State
AREA: 329,560 sq km
POPULATION: 86,967,524 (July 2009 est.)
MAJOR LANGUAGE: Vietnamese, English, some French, Chinese, and Khmer
Rice Paddies, Sapa, Vietnam
Rice Paddies, Sapa, Vietnam


The Tet Set Tet is Christmas, New Year and birthdays all rolled in to one. Tet Nguyen Dan (Festival of the Day) ushers in the Lunar New Year and is the most significant date in the Vietnamese Calendar. It's a time when families reunite in the hope of good fortune in the coming year, and ancestral spirits are welcomed back in to the family home. And the whole of Vietnam celebrates a birthday: everyone becomes another year older! If you are visiting Vietnam during Tet, be sure to learn this phrase: Chuc Mung Nam Moi - Happy New Year! (From Lonely Planet Vietnam 9th Edition)

A little More Knowledge?
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Vietnam in Profile

Forming the eastern edge of the Indochina Peninsula, the Socialist Republic of Vietnam is the 13th most populous country in the world. Vietnam was independent for 900 years between victory over China in AD 938 at the battle of Bach Dang River and colonization by the French in the mid-19th century. A century later when France was expelled, the nation was left divided politically into two countries. Fighting between the two sides continued during the Vietnam War, ending with a North Vietnamese victory in 1975.

Political isolation, resentment over harsh treatment of the south and central planning hindered recovery until reforms were announced in 1986. Its economic growth has been among the highest in the world in the past decade, culminating in Vietnam joining the WTO in 2007 and the UN Security Council, as a non-permanent member, in 2008.

Some Business and General Info

GDP: $241.8bn (PPP) (2008)

Religions Buddhism: 85%, Christianity: 8%, Caodaism: 3%, Others: 4%

Currency: (VND) (1 VND = 4.14 x 10(-5) EUR) US Dollars are also commonly used.

Telephone Code: +84

FCO


Overview of the Research Industry

MR Association(s):

Vietnam's MR industry is the world's 52nd biggest with a turnover of $USD 25m in 2008 - $USD 0.29 per capita and 5.4% of ad spend in the same year of $USD 454m ($USD 5.26 per capita).

45% of MR spend is in the Manufacturing sector; 60% is consumer research and 65% is quantitative; 25% is international. Split by method, 50% of research carried out is ad hoc, 10% omnibus, 10% panel, 20% other continuous and 10% 'other'.
Source: ESOMAR

Overview of Trade and Industry

My view
from...
Vietnam
Researchers Talk!
Have your say!
If you are a researcher based in Vietnam, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Vietnam, in whatever capacity, then we would love to hear from you!