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Welcome To Laos
Country number
33
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Laos

The Lao People's Democratic Republic is a landlocked country in Southeast Asia, tracing its history to the Kingdom of Lan Xang or Land of a Million Elephants, which existed from the 14th to the 18th century. After a period as a French protectorate, it gained independence in 1949. See full country profile.

Latest Research News from SE Asia

Nov 16
WPP's data investment management (DIM) arm Kantar has been accused of holding back payments to suppliers, in a bid to artificially boost its balance sheet in the fourth quarter. Nov 16 2017
Nov 15
Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. Nov 15 2017


63 current SE Asian jobs including:

Managing Director, Singapore, Up to $USD 220,000 + benefits - (posted Nov 15 2017)
Managing Director - Consumer Insights and Market Research, Singapore, $SG 15-20,000 per month - (posted Nov 14 2017)
Trends Researcher, Singapore, $SG 5-6,000 per month - (posted Nov 1 2017)
Analytics Manager - World-Class Agency, Singapore, c.$SG 70,000 - (posted Oct 30 2017)


Fast Facts
Map of Laos
CAPITAL: Vientiane
GOVERNMENT: Communist State
AREA: 236,800 sq km
POPULATION: 6,834,942 (July 2009 est.)
MAJOR LANGUAGE: Lao
Alms, Luang Prabang, Laos
Alms, Luang Prabang, Laos


Jar Wars Laos is home to one of the most mysterious and dangerous places in the world - the Plain of Jars. Thousands of stone jars scattered throughout the Xieng Khouang plain in the Lao Highlands are around 2,000 years old, but no-one really knows what they were used for; theories range from kilns to crematoria to water depositories. Laos was dragged in to the Vietnam war, and still holds the dubious record of being the world's most bombed country, something that still haunts the Plain of Jars 'oday: thousands of tonnes of unexploded ordnance lie on the plains, and visitors can only visit three sites and should follow warning signs and paths - although many ignore them.

A little More Knowledge?
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Laos in Profile

The Lao People's Democratic Republic is a landlocked country in Southeast Asia, tracing its history to the Kingdom of Lan Xang or Land of a Million Elephants, which existed from the 14th to the 18th century. After a period as a French protectorate, it gained independence in 1949.

In the Vietnam War, the North Vietnamese Army occupied part of the east of Laos as a staging ground and supply route, and in 1975, the communist Pathet Lao, backed by this army and the Soviet Union, overthrew the royalist government: King Savang Vatthana later died in captivity.

Some Business and General Info

GDP: $13.99bn

Religions 67% Buddhist (Mainly Theravada Buddhism), 1.5% Christian, 31.5% Other or Unspecified

Currency: Kip (LAK) (100 LAK = 0.01 EUR)

Telephone Code: +856

Overview of the Research Industry

MR Association(s):

Laos Chamber of Commerce

The MR industry in Laos had a turnover of $USD 1m in 2007, down from $USD 2m in the previous two years. MR spend per capita worked out to $USD 0.16.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook, the main exports of Laos ($1.033bn 2008) are wood products, coffee, electricity, tin, copper and gold. The main partners for exports are Thailand, Vietnam, China and South Korea. Imports ($1.278bn 2008) consist of machinery and equipment, vehicles, fuel and consumer goods, and come from Thailand, China and Vietnam.

My view
from...
Laos
Researchers Talk!
Have your say!
If you are a researcher based in Laos, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Laos, in whatever capacity, then we would love to hear from you!