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Welcome To Myanmar
Country number
34
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
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  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
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  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
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  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
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An Introduction to Myanmar

Myanmar, or Burma was conquered by the British from 1824 and administered as a province of India until 1937 when it became a separate, self-governing colony; independence from the Commonwealth was attained in 1948. Since 1989 the military junta running Burma have promoted the name Myanmar; Britain, the US and others including opposition democracy movement members in the country do not recognise the change of name, 'though the UN does. See full country profile.

Latest Research News from SE Asia

Nov 16
WPP's data investment management (DIM) arm Kantar has been accused of holding back payments to suppliers, in a bid to artificially boost its balance sheet in the fourth quarter. Nov 16 2017
Nov 15
Manchester, UK-based agency Join the Dots has launched a photo augmentation tool called 'Caption', which uses a selfie and comment format similar to that used by image messaging app Snapchat. Nov 15 2017


63 current SE Asian jobs including:

Managing Director, Singapore, Up to $USD 220,000 + benefits - (posted Nov 15 2017)
Managing Director - Consumer Insights and Market Research, Singapore, $SG 15-20,000 per month - (posted Nov 14 2017)
Trends Researcher, Singapore, $SG 5-6,000 per month - (posted Nov 1 2017)
Analytics Manager - World-Class Agency, Singapore, c.$SG 70,000 - (posted Oct 30 2017)


Fast Facts
Map of Myanmar
CAPITAL: Rangoon
GOVERNMENT: Military Junta
AREA: 678,500sq. km
POPULATION: 48,137,741 (July 2009 est.)
MAJOR LANGUAGE: Burmese (Recognised regional languages: Jingpho, Kayah, Karen, Chin, Mon, Rakhine, Shan)
Fisherman, Myanmar
Fisherman, Myanmar


Monk for a Week In a traditional Burmese village, the monastery is the centre of cultural life, and all boys of Buddhist family spend a compulsory period as a monk after the age of twenty, 'though for as little as a week. Members of the Buddhist monkhood are venerated throughout Burma, according to Wikipedia, and up to 89% of the population embraces Buddhism (mostly Theravada). Monks were prominent in anti-government protests in August and September 2007, and played their part in persuading the government to promise elections and other change.

A little More Knowledge?
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Myanmar in Profile

Myanmar, or Burma was conquered by the British from 1824 and administered as a province of India until 1937 when it became a separate, self-governing colony; independence from the Commonwealth was attained in 1948. Since 1989 the military junta running Burma have promoted the name Myanmar; Britain, the US and others including opposition democracy movement members in the country do not recognise the change of name, 'though the UN does.

Opposition party the National League for Democracy (NLD) won a landslide victory in elections in 1990, but the junta refused to hand over power - opposition leader Mrs. Aung San Suu Kyi remains under strict house arrest where she has been since 1989: however, elections aiming for a 'discipline-flourishing democracy' have been announced for 2010.Burma, rich in the colonial era on exports of rice, oil and teak, is now one of the poorest nations in southeastern Asia. The US and EU have imposed sanctions; Asian nations generally have not.

Some Business and General Info

GDP: $55.04bn (2008)

Religions Buddhist 89%, Christian 4% (Baptist 3%, Roman Catholic 1%), Muslim 4%, animist 1%, other 2%

Currency: Kyat (MMK) (1 MMK = 0.133 EUR)

Telephone Code: +95

Overview of the Research Industry

MR Association(s):

Association: None

Statistics:The MR industry in Myanmar had a turnover of $USD 4m ($USD 0.07 per capita) in 2007, as it did in the three years previously. Ad spend is not applicable, therefore MR as a percentage of ad spend cannot be shown.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook, the main exports of Myanmar are natural gas, wood products, pulses, beans, fish, rice, clothing, jade and gems. Imports are fabric, petroleum products, fertilizer, plastics, machinery, transport equipment; cement, construction materials, crude oil; food products and edible oil.

Myanmar is a a resource-rich country, and key industries tend to be extractive - particularly oil and gas, mining, and timber. Other areas, such as manufacturing and services, are reportedly struggling with inadequate infrastructure, unpredictable import/export policies, deteriorating health and education systems, and endemic corruption.

Published statistics on foreign trade are greatly understated because of the size of the black market and unofficial border trade - often estimated to be as large as the official economy. Recent surveys have ranked the nation as among the three most corrupt on earth.

My view
from...
Myanmar
Researchers Talk!
Have your say!
If you are a researcher based in Myanmar, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...

If you are a researcher in Myanmar, in whatever capacity, then we would love to hear from you!