MrWeb's MR-a-thon

Beijing to London, via... Everywhere!


Welcome To Bangladesh
Country number
35
Selected MR Agencies
  • Elephants Can't Jump

    Ensuring brand initiatives work in practice as well as in theory. To have marketplace impact, we believe every research assignment should consist of three elements consumer exploration or validation, within a competitive context, generating commercial outputs.
    View full entry

    Agency Logo

  • Firefish Ltd

    29 full time staff, operating in all corners of the globe, on all manner of projects. No methodology is squashed to fit. We approach each brief with fresh eyes and minds, to make sure you get the most out of your research, helping your brand move forward.
    View full entry

    Agency Logo

  • Grass Roots

    Grass Roots is one of Europe's largest performance improvement companies. Established in 1980, Grass Roots UK is the founding company of a group with offices and partners operating in 15 countries around the world.
    View full entry

    Agency Logo

  • DIGITAL-MR

    In addition to Social Media Research (Web Listening) DigitalMRs solutions also include community panels, access panels, Web usability and a distinct focus on qualitativeresearch online.
    View full entry

    Agency Logo

An Introduction to Bangladesh

Europeans began to set up trading posts in the area of Bangladesh in the 16th century with the area eventually becoming part of British India. In 1947 West Pakistan and East Bengal (both primarily Muslim) separated from India (largely Hindu) and jointly became the new country of Pakistan. However the awkward arrangement of a two-part country with its territorial units separated by 1,600 km left the Bengalis marginalized and dissatisfied. East Bengal (now East Pakistan) seceded from its union with West Pakistan in 1971 and was renamed Bangladesh. See full country profile.

Latest Research News from Bangladesh



0 current Bangladeshi jobs at present - sorry



Fast Facts
Map of Bangladesh
CAPITAL: Dhaka
GOVERNMENT: Parliamentary democracy
AREA: 144,000 sq km
POPULATION: 164.4 million (UN, 2010)
MAJOR LANGUAGE: Bengali
Repairing Bangladesh
Repairing Bangladesh


Near neighbours... Bangladesh is the most densely populated non-island region in the world, with more than 1,970 humans per square mile.

A little More Knowledge?
Go to next country



Bangladesh in Profile

Europeans began to set up trading posts in the area of Bangladesh in the 16th century with the area eventually becoming part of British India. In 1947 West Pakistan and East Bengal (both primarily Muslim) separated from India (largely Hindu) and jointly became the new country of Pakistan. However the awkward arrangement of a two-part country with its territorial units separated by 1,600 km left the Bengalis marginalized and dissatisfied. East Bengal (now East Pakistan) seceded from its union with West Pakistan in 1971 and was renamed Bangladesh.

After independence the new state endured famines, natural disasters and widespread poverty, as well as political turmoil and military coups. The restoration of democracy in 1991 has been followed by relative calm and economic progress. About a third of this extremely 'oor country floods annually during the monsoon rainy season, hampering economic development.

Some Business and General Info

GDP: US$ 89.38 billion (2010 est.)

Religions Muslim 83%, Hindu 16%, other 1% (1998)

Currency: Taka (BDT) (1EUR = 103.03 BDT)

Telephone Code: +880

Overview of the Research Industry

MR Association(s):

Association: None

Statistics:Bangladesh is ranked 48th in the world by countries ranked by market size, with a MR industry turnover on $USD 9m in 2007 (and increase of $USD 1m on 2006 spend) - or $USD 0.06 per capita. There is no information available on ad spend.

85% of research business in Bangladesh comes from Domestic clients, the remaining 15% coming from International sources. Non-Consumer research outweighs Consumer research by a ratio of 70/30. 85% of research carried out is quantitative, and 15% is qualitative. Of all research carried out, 85% was ad-hoc, 2% panel, and other continuous research accounts for 13%.

The MR industry is the third fastest growing in the Asia Pacific behind Japan and South Korea.
Source: ESOMAR

Overview of Trade and Industry

According to the CIA World Factbook:the main exports of Bangladesh are garments, jute and jute goods, leather, frozen fish and seafood, totaling $13.97bn in 2007. Export partners include the US, Germany, the UK, France and Belgium. Imports to Bangladesh include machinery and equipment, chemicals, iron and steel, textiles, foodstuffs, petroleum products and cement, worth $20.17bn in 2007. Key imports come from China, India, Kuwait, Singapore and Hong Kong.

Wikipedia notes that "Despite continuous domestic and international efforts to improve economic and demographic prospects, Bangladesh remains a developing nation." Its per capita income in 2006 was US$1400 (adjusted by purchasing power parity) compared to the world average of $10,200.

Obstacles to growth include frequent cyclones and floods, inefficient state-owned enterprises, mismanaged port facilities, a growth in the labour force that has outpaced jobs, inefficient use of energy resources (such as natural gas), insufficient power supplies, slow implementation of economic reforms, political infighting and corruption.

According to the World Bank, "among Bangladesh's most significant obstacles to growth are poor governance and weak public institutions." In December 2005, four years after its report on the emerging "BRIC" economies (Brazil, Russia, India, and China), Goldman Sachs named Bangladesh one of the "Next Eleven," along with Egypt, Indonesia, Pakistan and seven other countries.

My view
from...
Bangladesh
Researchers Talk!
Have your say!
If you are a researcher based in Bangladesh, in whatever capacity, then we would love to hear from you!

Email me:
laurence@mrweb.com

Views from...
Nasir U. Khan, Executive Chairman and Head of Research, Somra-MBL Limited, Country Representative for Bangladesh, ESOMAR-World Research.
If asked to live and work in Bangladesh, any expat would naturally think "Gosh! Not that poor country!" Once in Bangladesh, however, there would hardly be anyone in a hurry to return.