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Global PR and marketing company Cision has agreed to acquire Brighton, UK-based social media listening and content marketing analytics firm Brandwatch, for $450 million. More
US-based digital ad automation platform Centro has acquried predictive ad technology firm QuanticMind, for an undisclosed sum; and plans add 150 new staff elsewhere. More
Ad management and data-driven creative platform Flashtalking has acquired MRC accredited ad fraud specialist Protected Media for an undisclosed sum. More
Communities specialist InSites Consulting has expanded its Asian footprint with the acquisition of Taipei, Taiwan-based Answer. Terms of the deal have not been disclosed. More
CX and marketing company Merkle is retiring its Aquila analytics brand, marking the final step in the integration of a firm acquired in 2017. More
Kantar is to begin offering media monitoring services in Sri Lanka, following an agreement to acquire Nielsen's local media monitoring business in the country. The service will complement Kantar's existing TV audience measurement services. More
In Puerto Rico, digital media platform Ad Practitioners has acquired data tech company Knoq, which matches consumers with 'real people' providing guidance and feedback on products and services. Terms of the deal were not disclosed. More
In New York, insights provider Consumer Edge (CE) has acquired web data firm Savvr for an undisclosed sum. More
In San Francisco, customer relationship management (CRM) specialist Copper has acquired engagement analytics platform Sherlock, for an undisclosed sum. More
In the US, customer relationship management (CRM) platform HubSpot has signed an agreement to acquire media company The Hustle, which produces a newsletter, podcast, and research and tech trend content. Terms of the deal were not disclosed. More
In the UK, customer feedback software company Customer Thermometer has been acquired by e-mail signature software and solutions provider Exclaimer Group. More
Online attention tracking and content analytics specialist Parse.ly has been acquired by WordPress VIP (WPVIP), the enterprise content blogging site owned by publishing platform provider Automattic. Terms of the deal have not been disclosed. More
In the US, enterprise data and analytics provider LiveRamp is to acquire cloud platform DataFleets, which promises to integrate its clients' data silos without moving the data or compromising privacy. Terms of the deal were not disclosed. More
New York-based location intelligence firm PlaceIQ has acquired the Geospatial Insights business from location tech firm Skyhook Wireless. Terms of the deal have not been disclosed. More
From this week, Daily Research News will feature video interviews of around 20-25 minutes with leading figures in the insights and analytics world, giving you more depth on some of the stories in the news, and talking about themselves, their companies and their views. More
In the US, global consultancy Accenture has agreed to acquire product development and user testing company Imaginea, for an undisclosed sum. More
European customer service specialist Dive has acquired Norwegian mystery shopping and customer satisfaction agency Ukjent Kunde. Terms were not disclosed. More
In the US, experience management company Qualtrics has confirmed the pricing of its initial public offering (IPO) of 51,695,568 shares at a price to the public of $30.00 per share. More
In the US, survey research and predictive analytics specialist The Decision Co. has acquired a controlling interest in market research platform response:AI. Terms of the deal have not been disclosed. More
London-based customer data and experience platform ('CDXP') Exponea has been acquired by digital and commerce experience specialist Bloomreach for $150m, funded by investment company Sixth Street Growth. More
Ipsos has acquired a majority stake in Czech Republic-based company MGE Data, which specialises in Out-of-Home (OOH) measurement, with capabilities in consulting, data analytics, application development and technical solutions. Terms of the deal have not been disclosed. More
In the US, purchase intent data firm V12 has been acquired by home services sector software company Porch Group for an undisclosed sum. More
UK-based data firm Ascential has sold its location intelligence arm Groundsure to a subsidiary of legal tech, software and information group ATI Global for £170m. More
In the US, Kantar has sold its paid search intelligence unit - formerly known as AdGooroo - to AI-powered search intelligence specialist Adthena. Terms of the transaction were not disclosed. More
Shopper insights agency PRS IN VIVO USA has been renamed Behaviorally, following its sale to new majority shareholder Alcentra. More
The management team of French research and consulting firm BVA Group and its main shareholder Naxicap (together known as XPage) have been given the green light to acquire the company, which went into receivership last summer. The group's US arm has been acquired by British asset management firm Alcentra. More
According to reports in UK media, Paris-headquartered marketing group Publicis has been holding talks with a private equity firm regarding the possible sale of all or a part of the group. More
Marketing company Power Digital has acquired US and Israel-based data-driven digital media buying and creative agency Social Method. Terms of the deal have not been disclosed. More
Ipsos has announced the acquisition of Croatian firm Fistnet d.o.o., developer of the Dotmetrics digital audience measurement platform. More
Google has taken the unusual step of pronouncing its $2.1bn acquisition of wearable tech firm Fitbit a done deal, while regulatory investigations including that of the U.S. Department of Justice are still ongoing. Meanwhile Facebook's WhatsApp is mired in controversy over user data. More
Advertising intelligence company Integral Ad Science (IAS) has acquired Philadelphia-based Amino Payments, a specialist in programmatic advertising transparency. More
In the US, real-time TV ad measurement company iSpot has acquired TV and video ad measurement specialist Ace Metrix for an undisclosed sum. The pair say the deal will provide a cross-screen platform for tracking the business outcomes and brand impact of both TV and video advertising. More
In the US, speech analytics business Qurious.io has been acquired by business software firm Pegasystems (Pega) - for an undisclosed amount. More
IT and business process consultancy Cognizant has acquired Sydney, Australia-based enterprise data and analytics consulting firm Servian. Terms were not disclosed. More
In Israel, in-app monetization measurement specialist SOOMLA has been acquired by app developer platform ironSource. Terms of the deal have not been disclosed. More
In the US, experience management company Qualtrics has filed for an initial public offering (IPO) with the US Securities and Exchange Commission (SEC), valuing the firm between $12bn and $14.4bn. More
Healthcare marcoms specialist W20 has acquired machine learning and real-world data specialists Swoop and IPM.ai, also focused on the sector. Terms of the deals have not been disclosed. More
Research software firms Confirmit and FocusVision have announced plans to merge. The deal is dependent on receipt of regulatory approvals and expected to complete in the second quarter. Terms have not been disclosed. More
MR and consulting firm Research America has acquired pharma and health researcher Segmedica (xsperient), for an undisclosed sum. More
South Korean multinational electronics company LG Electronics has acquired an $80m controlling stake in TV data and measurement company Alphonso. More
US-based customer intelligence platform InMoment has announced the acquisition of digital feedback solutions provider Wootric. More
Business and financial information pioneer Bloomberg has acquired purchase data analyst Second Measure, which helps investors and business clients gain insight into company performance and consumer behavior. Terms were not disclosed. More
Austin, Texas-based customer engagement software developer Khoros has acquired CX analytics software firm Topbox, and announced further equity funding from its existing investors. More
Analytics firm Absolutdata has been acquired by Infogain, a tech solutions provider - both are headquartered in the Bay Area of San Francisco. More
A management team at full service division Kynetec b2 has bought the company from its parent, Kynetec Group, establishing it as an independent firm and changing its name to b2sense. More
Sir Martin Sorrell's S4Capital has announced two 'combinations', expanding both its MediaMonks content practice, with the addition of independent marketing firm Decoded Advertising; and its MightyHive data and digital media practice with the acquisition of San Francisco firm Metric Theory. More
Behavioural targeting firm Fanplayr has acquired Tokyo-based reseller and development company Jamu, a long-term partner. More
DRNO is taking a break now until 4th January. It's been a strange old 12 months, but we're looking forward greatly to 2021. We wish those of you doing it a fantastic Christmas, and everyone a great New Year. More
Digital marketing services group Kin + Carta has acquired US-based data transformation consultancy Cascade Data Labs, for a price that could reach $29.7m. More
The Stagwell Group, owner of the Harris and Harris Poll brands, has reached an agreement with marcoms group MDC Partners, to combine their companies and create a business they say aims for more than $3bn in revenue by 2025. More
In the US, analytics provider Verisk has acquired consumer behavioral data and intelligence agency Jornaya, for an undisclosed sum. More
In the US, consumer insight specialist Numerator has acquired Information Machine LLC, to further expand its own consumer purchase data. Terms of the deal have not been disclosed. More
Israeli marketing technology provider Kenshoo is to acquire Signals Analytics, which delivers AI-powered analytics for consumer and market intelligence. Terms of the deal have not been disclosed. More
Online survey software provider QuestionPro has acquired Enprecis Group, which designs, develops and distributes enterprise-class daily tracking and CEM software for the automotive sector. Terms of the deal were not disclosed. More
WPP AUNZ has accepted an increased offer from its majority shareholder WPP, for the remainder of the company. The cash price of 70 cents per share means the total payable would be approximately $AUD 230m. More
In the US, media group Nexstar has agreed to buy consumer product recommendation company BestReviews from Tribune Publishing, for $160m. More
Kantar has agreed to sell its Health division to global healthcare technology provider Cerner, in a $375m all-cash transaction. Kantar Group Deputy CEO and CFO Ian Griffiths says the sell-off will enable the group to increase its focus on its previously identified growth priorities. More
Communities specialists Verve and Potentiate have merged in the UK, as part of a global strategic partnership between the two firms. Terms of the deal have not been disclosed. More
Research software firm Confirmit, which merged with reporting software provider Dapresy earlier this year, has paid an undisclosed sum for the latter's licensed regional distributor Dapresy Asia. More
In New York, data-driven PR business MWWPR has acquired social media and influencer marketing agency Everywhere Agency. Terms of the deal have not been disclosed. More
In the US, B2B tech purchase intent data provider TechTarget is to acquire BrightTALK, which provides a platform for webinar hosting and virtual events. The $150m cash deal will help TechTarget expand its own data set. More
Two Cello Health-owned sister agencies, B2B specialist Breaking Blue Research and consumer specialist 2CV Research, are to merge under the latter's brand name. More
Network tech giant Cisco has announced it is to acquire London-based customer interaction data and tech provider IMImobile, and will create a 'Customer Experience as a Service' (CXaaS) offer. The $730m deal is expected to close in Q1 2021. More
Tech conglomerate Cisco has acquired Slovakia-based audience interaction company Slido, which provides a Q&A and polling platform for live and virtual meetings and events. Terms of the deal were not disclosed. More
In the US, consumer insight and product testing company Curion has acquired Georgia-based quant and qual focus room facility PVR Research, for an undisclosed sum. More
Investment data aggregation specialist Private Client Resources, LLC (PCR) has acquired European firm Check6, headquartered in The Netherlands. More
Online communities specialist InSites Consulting has brought its seven offices in Asia under its own name, retiring that of ABN Impact, which it acquired a year ago. More
In the US, Facebook has acquired customer relationship management platform Kustomer, which focuses on omnichannel enterprise customer service. The deal was valued at $1 billion according to a report in The Wall Street Journal which cited 'people familiar with the matter'. More
UK-based management consultancy PA Consulting, parent of a number of data and insight businesses, has changed ownership, with The Carlyle Group making an exit and global tech and professional services firm Jacobs taking a 65% stake. More
Canadian polling, MR and strategy firm Leger has acquired SmartPoint Research, a Toronto-based firm specializing in the consumer and healthcare sectors. Terms of the deal have not been disclosed. More
Global consulting group Accenture has agreed to acquire boutique analytics and data science consultancy End-to-End Analytics, which is based in Palo Alto, CA, with additional offices in Brazil. Terms of the deal were not disclosed. More
Global consulting group Accenture has made a 'strategic investment' of undisclosed size in data privacy solution provider TripleBlind. More
UK-based marketing and customer analytics consultancy STRAT7 has acquired cultural insights and strategy consultancy Crowd DNA for an undisclosed sum. More
In New Zealand, global out-of-home media company JCDecaux has agreed to sell half its Calibre audience measurement solution to ANZ-based rival oOh!media. The firms say the move will 'cement Calibre's position as the industry-wide [OOH] audience measurement solution'. More
In the UK, software strategy and development firm Ascent has acquired data science consulting business Mango Solutions. Financial terms of the deal have not been disclosed, but the takeover is expected to add 65 employees and approximately £5m in annual revenues to Ascent. More
UK-based brand communications and experience research agency The Nursery has become employee-owned, with rights transferred to a trust set up for the benefit of all staff. More
New York-based fashion, luxury and beauty (FLB) sector marketing and analytics platform Launchmetrics has acquired influencer analytics platform PARKLU, headquartered in Shanghai, for an undisclosed sum. More
In the US, data-driven performance marketing agency Power Digital has acquired self-service customer intelligence and targeting tool DataQ. Terms of the deal have not been disclosed. More
YouGov has acquired Turkish online-focused MR firm Wizsight for an undisclosed sum. The company will be renamed YouGov Turkey. More
In the US, fundraising and marketing services provider RKD Group has acquired North Carolina-based data services company Data Management Inc. (DMI), which helps non-profits with their donor data and subsequent marketing programs. Terms of the deal were not disclosed. More
China-based online marketing technology and enterprise data solutions provider iClick has acquired consulting group CMRS, which specialises in social media insight and monitoring, for an undisclosed sum. More
In the US, news and sport radio broadcaster Entercom has acquired consumer sports data platform QL Gaming Group (QLGG) in an all cash deal valued at approximately $32m. More
In the US, data security specialist PKWARE has acquired Dataguise, which offers privacy compliance software allowing businesses to discover and protect personal data stored across IT systems and environments. Terms of the deal were not disclosed. More
In Barcelona, Spain, pricing automation and sales forecasting specialist Optimus Price has merged with price and competitor monitoring business Athena under the former company's brand name. Terms of the deal have not been disclosed. More
In the US, data solutions company Kochava has acquired Thalamus, a research database of ad vendors, which has now been re-branded Kochava Media Index. Terms of the deal were not disclosed. More
B2B market intelligence firm ZoomInfo has acquired EverString, an AI-powered data solutions provider. More
Ratings agency and analytics provider Moody's Corporation has paid cash for a minority stake in MioTech, a provider of alternative data and insights for the environmental, social and governance (ESG) and 'know your customer' (KYC) markets in Greater China. More
Customer Experience specialist Sugar CRM has announced the acquisition of its reseller and implementation partner W-Systems, a New Jersey-based provider of CRM and marketing automation solutions. More
UK-based branding and innovation agency Brand Potential has partnered with structural and sustainable design consultancy Touch to launch HALO, a joint venture focused on insight and innovation and promising to help clients with sustainable pack and product innovation. More
US-based researcher The NPD Group has acquired Pricing Excellence, a retail analytics company. Founder Nathan Krol joins NPD and will continue to lead the business for his firm's current product offerings Market Insight and Data Ladder, now potentially enhanced with NPD data. More
In the US, private equity firm Transom Capital Group has acquired BridgeTower Media - which provides b2b information, research, events and marketing solutions - from previous owner Gannett Co. More
This article was a duplicate, sorry! More
Nielsen has found a buyer for its Global Connect business, in the shape of affiliates of private equity investor Advent and with a price tag of $2.7bn. More
Nielsen has announced revenues of $1,563m for the third quarter of 2020, down 3.3% year-on-year on a reported basis, and 3.0% at constant currency. Adjusted EBITDA was $501m, equivalent to a 6.1% rise at constant currency. More
Marketing tech firm CM Group has acquired US-based relationship marketing solutions specialist Selligent, from investment firm HGGC. More
Global consultancy Accenture has agreed to acquire Paris-based OpusLine, which provides strategic and transformational advisory services to healthcare providers, life sciences and insurance firms in France. More
Healthcare data and intelligence firm Definitive Healthcare has acquired Monocl, which provides medical and scientific expert data and insights. Terms of the deal were not disclosed. More
Nielsen has announced that is consumer business will be renamed NielsenIQ, once it becomes a standalone company. Separately, a report in the Financial Times suggests that private equity group Advent International is in talks to buy the division in a deal valuing it at about $2.9bn. More
Penske Media Corporation (PMC), with publishes titles such as Variety and Rolling Stone, has agreed a 50/50 joint venture with Billboard charts operator MRC, bringing together their data businesses. More
Australian employee research firm Blue Provident is merging with its UK partner Feedback Works, and will take the British company's name. More
Medallia's Senior Director of Product Management Vache Moroyan and his team are tasked with building dashboards that are a pleasure for research professionals to work with. Continuing our focus on Data Visualization - interview by Nick Thomas on September 22nd. More
DX Marketing (DXM), a marketing agency providing access to enterprise-level data and analytics, has been acquired by Vision Integrated Graphics Group, which focuses on data-driven, omni-channel marketing solutions. Terms of the deal have not been disclosed. More
US-based user experience (UX) analytics platform Contentsquare has acquired accessibility software company Adapt My Web (AMW), which helps make digital content accessible to those with reading issues including visual impairment and dyslexia. Terms of the deal have not been disclosed. More
Customer insights platform UserTesting has announced the acquisition of the technology assets of usabiliTEST, a provider of information architecture testing solutions; alongside product innovations promising to speed up clients' 'discovery of the moments that matter'. More
US-based Teikametrics, Inc., which helps clients optimise their Amazon and Walmart sales and profitability, has acquired Israeli ecommerce market intelligence solution Adjusti.co, thereby adding marketplace insights and competitive intelligence to its SaaS platform. More
Mobile survey software and analysis solutions provider Dooblo has received an undisclosed amount of funding from private equity firm Anacapa Partners, with participation from Trail Mark Partners. More
US-based Paradigm Sample has acquired assets from Canadian online panel and survey programming company Tellwut, for an undisclosed sum. More
US-based cloud communications platform Twilio has agreed to acquire customer data platform Segment for approximately $3.2 billion in Twilio Class A common stock. More
US mobile ad network and in-app monetization platform Vungle has acquired mobile advertising user acquisition automation and intelligence platform AlgoLift for an undisclosed sum. More
In the US, consumer data giant IRI has acquired Retail Solutions, Inc. (RSi), which provides supply chain solutions for CPG manufacturers and retailers. Terms of the deal were not disclosed. More
Swedish eye tracking business Tobi has sold its assistive technology Smartbox business to CareTech, which provides specialized social services for adults and children with special needs, following an order by the UK Competition and Markets Authority (CMA). The price paid was £13.4m. More
The Stagwell Group, owner of the Harris and Harris Poll brands, has reached a non-binding agreement to merge with marcoms group MDC Partners. More
Business software giant SAP has entered into an agreement to acquire omnichannel customer engagement platform provider Emarsys. Terms of the deal have not been disclosed. More
In the US, analytics-driven marcoms specialist W20 has acquired entertainment and influencer marketing agency starpower. Terms of the deal have not been disclosed. More
In the US, digital transformation and business processing specialist Genpact has expanded its customer experience (CX) business, Rightpoint, with the acquisition of interactive agency Something Digital, whose services include user experience analysis and design. Terms have not been disclosed. More
In the US, consumer data and credit reporting agency TransUnion has agreed to acquire TV audience measurement firm Tru Optik, in which it was already an investor. Terms of the buy have not been disclosed. More
In the US, media and advertising-focused management consultancy ID Comms has acquired audit specialist PJL Media. Terms are not being released, but as part of the deal PJL Media founder PJ Leary becomes a minority shareholder in ID Comms, and joins its Board. More
In Australia, full-service market and social agency Taverner Research has acquired Wollongong-based economic, community and industry specialist IRIS Research. Terms of the deal have not been disclosed. More
Yorkshire, UK-based behavioural research and user experience consultancy SimpleUsability has been acquired by communications agency CDS for an undisclosed sum. More
UK firm Populus has brought together its own team and that of its businesses BrandCap and Decidedly, to create a brand consultancy called Yonder. More
Marketing resource management tools provider Vya has acquired Direct Options, a firm focusing on customer engagement through behavioral and data science. Terms of the deal were not disclosed. More
In the US, online sample marketplace PureSpectrum has acquired market research services firm Inteligx, adding support and full service solutions to its offering. Terms of the deal have not been disclosed. More
Marcoms group Dentsu Aegis Network is to change its name to Dentsu International Limited, dropping a name it acquired with the purchase in 2012 of British-owned Aegis Group. More
Mobile engagement platform Gimbal has bought ad tech company TrueX from the Walt Disney Company, which acquired it as part of 21st Century Fox last year. More
Healthcare sector marketing solutions firm W2O Group has acquired Elysia Group, a health economic and outcomes research (HEOR) consulting firm operating in the USA and Asia Pacific. More
Los Angeles-based consumer insights and analytics business MarketCast Group has acquired Deductive (formerly Dativa), a data science team focused on clients in the media and consumer electronics sectors. More
First-party data and insights platform Dynata has acquired UK-based digital ethnography solution CrowdLab, which captures in-the-moment consumer opinions, attitudes and trends. Terms of the deal have not been disclosed. More
In the US, data-driven marketing solutions provider Stirista has acquired location-based data measurement and attribution platform Nikaza. Terms of the deal have not been disclosed. More
YouGov has expanded in the Asia Pacific region through a partnership with Ho Chi Minh City, Vietnam-based behavioural science specialist Decision Lab. More
In the US, 360° consumer intelligence and location analytics provider InMarket has acquired location data-led customer growth platform NinthDecimal, for an undisclosed sum. More
US-based customer engagement software and Voice of the Customer (VoC) platform Astute has acquired social media monitoring and marketing specialist Socialbakers, for an undisclosed sum. More
Marcoms giant WPP has acquired customer experience (CX) specialist Velvet Consulting, which combines marketing, data science and technology to help clients better understand and communicate with consumers. Terms of the deal were not disclosed. More
French audience measurement agency Médiamétrie has acquired the daily SVoD barometer, previously operated by NPA Conseil in partnership with Harris Interactive. More
In the US, data scientist George E. Danner is joining merchant bank Valedor Partners, which has acquired his firm Business Laboratory, LLC. He will now lead the bank's Valedor Data Science Services division. More
In the US, digital experience platform Episerver is to acquire Optimizely, whose offer includes AI-powered personalization and experimentation encompassing A/B, multivariate, and server-side testing. Terms of the deal were not disclosed. More
Digital marcoms group Next15 has acquired Silicon Valley-based growth incubator Mach49, which it will use as the cornerstone of its previously announced plans to create a $100m innovation business, working alongside its data, tech and brand marketing firms. Terms were not disclosed. More
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