More Activity for Flurry

App measurement and advertising platform Flurry has added two new analytics services to its portfolio. User Acquisition Analytics, available now, helps track the effectiveness of acquisition campaigns, while Crash Analytics, still in beta, helps developers improve app quality and reliability.

The two are free, are based on a common Developers' Kit, and will both be integrated into the firm's free flagship Flurry Analytics product.

Crash Analytics is currently in beta for Android and will be made available for beta on iOS later this month. The software was developed with Plausible Labs, creators of the widely used Open Source PLCrashReporter, and removes the requirement for developers to build in their own weighty crash reporting code within apps, providing them with automatic alerts on new errors and crashes, as well as full stack traces including 'symbolication'.

User Acquisition Analytics allows app marketers to track the effectiveness of user acquisition campaigns across all marketing channels including display networks, email campaigns and others. Any of the metrics tracked within Flurry Analytics can form the basis of an assessment, including retention, engagement, completed sign-up pages and in-app purchase conversions.

Brad Jones, the firm's Head of Product Management, says crash reporting was 'by far the most requested new app analytics service' from its Q4 2012 customer survey issued to more than 100,000 Flurry analytics users. He adds: 'The industry wants a single SDK for their mobile app analytics needs, used by developers, product managers, marketers and C-suite'.

Flurry's services cover iOS, Android, Windows Phone, BlackBerry and HTML5 platforms, reach over 850m unique smartphone and tablet devices each month, and are used by more than 95,000 companies across more than 275,000 apps. Last year, it launched consumer segmentation product Personas and acquired cloud-based app provider Trestle. With main offices in San Francisco, New York and London, Flurry is online at www.flurry.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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